M E R C H A N D I S I N G
KAHRU
Describe some quality or feature of the company. Write a short paragraph about it and choose an appropriate icon.
YOUNIQUE
Describe some quality or feature of the company. Write a short paragraph about it and choose an appropriate icon.
CHECHARME
Describe some quality or feature of the company. Write a short paragraph about it and choose an appropriate icon.
KAHRU TECHNICAL SPONSOR
The official KARHU collection dedicated to the Torino City Marathon combines performance, comfort, and iconic references to the city of Turin. The range includes technical tank tops and T-shirts for men and women, made from breathable fabric and featuring graphics and textures inspired by the Mole Antonelliana, as well as the official KARHU hoodie.
The collection is completed by KARHU cotton T-shirts, available in black with orange graphics and in white with a stylised illustration of the Mole Antonelliana, together with a white cap and a blue gym sack featuring the official event logo. All products can be collected exclusively at the FIAT Torino City Marathon Village.
YOUNIQUE
Cristina Dolce is a Piedmontese artisan, entrepreneur, and athlete. As the owner of Dolflex, a long-established family business, she created Younique, a project that transforms creativity, embroidery, and personalisation into unique pieces, crafted with the care and quality that define Piedmontese craftsmanship.
Every creation is designed to tell a story, capture an emotion, and celebrate an achievement. Each piece is made using the highest-quality materials and finished with the care and attention that only authentic craftsmanship can provide. The final touch is the personalisation, carried out entirely by hand: a detail that turns every product into a truly unique, one-of-a-kind piece, just like the emotion every athlete experiences when crossing the marathon finish line.
The FIAT Torino City Marathon believes that every handmade product tells the story of Piedmont just as much as its places and its people do. That is why we choose to support the journey of people like Cristina, who combine passion and expertise every day to create quality and uniqueness.
Take home a piece of this story. Choose a Younique creation and keep experiencing the emotion of the FIAT Torino City Marathon, every day.
checharme
Che Charme is Federica’s artisan pastry workshop, where every creation comes to life through a combination of creativity, elegance, and passion.
For the FIAT Torino City Marathon, she has created an exclusive collection of decorated biscuits, handcrafted and personalised with the event’s iconic symbols. Small works of pastry art that combine taste and design, perfect as a souvenir of the event or as an original gift idea.
Che Charme has always created bespoke desserts for weddings, birthdays, corporate events, and special occasions, blending the elegance of cake design with the authentic flavours of tradition. Every project is unique and carefully crafted down to the smallest detail, transforming a dessert into a truly memorable experience.
Alongside its renowned custom-made cakes, Che Charme also offers biscuits with edible printing, cookies, brownies, and cake pops, all made with the same artisanal care that defines every creation.
Treat yourself, or someone you love, to a sweet creation that captures the essence of our region: made with premium Piedmont PGI Hazelnuts and created exclusively to celebrate the FIAT Torino City Marathon. A delicious keepsake that tells the story of Turin, its traditions, and the excitement of a truly unique event.
