Turin, Italy’s first capital, reveals itself step by step, as you walk along its streets and admire its squares, rich in both ancient and contemporary history.

Sophisticated and vibrant, Turin is a city in constant motion, while remaining a surprisingly green metropolis. With more than 300 kilometres of tree-lined avenues and numerous green spaces, the city stretches gently towards the hills, embraced by the winding River Po and set in a privileged location at the foot of the Western Alps.

With over two thousand years of history, Turin appears as a true “noble lady”, shaped by an aristocratic past whose legacy can be admired among historic monuments, ancient streets, city squares and even beneath the ground. The city has successfully reinvented itself, becoming a centre of dynamism, innovation and modernity without ever forgetting or abandoning its distinguished heritage.

As the first capital of modern Italy, Turin invites visitors to explore its many historical and contemporary sides: from the Royal Residences of the House of Savoy to its historic buildings, from museums and city gardens to the riverbanks and surrounding hills, passing through historic cafés, traditional restaurants, broad arcaded streets and multicultural neighbourhoods.

Here, internationally renowned events coexist with life’s simple everyday pleasures, creating a perfect blend of the geometric order of its Roman urban layout, the understated elegance of Piedmontese Baroque and the innovation of modern and contemporary architecture.

As Italo Calvino wrote, Turin is “a city that invites rigour, linearity and style. It invites logic and, through logic, opens the way to madness.”

Turin is balance: between nobility and industry, rationality and mystery, nature and architecture, tradition and innovation, local identity and a global outlook. Its identity is built on contrasts, bringing together seemingly distant elements and transforming them into a unique and distinctive character.

Turin reveals itself when explored at a leisurely pace, by looking up at the architecture towering above and immersing yourself in its vibrant atmosphere. It is the city of discovery: it is not simply visited — it is experienced by moving through it.

To fully enjoy the Turin experience, there are unmissable activities, unforgettable places to visit and unique flavours to savour.



Welcome to our Turin, a city that will never fail to surprise you!